What did you do to prevent your site from Crashing this holiday season? – The science of improving website conversion
Imagine about that customer who is navigating a mobile/web app and everything is just running slow. Nothing happens with the click of a button and the spinning wheel continues to spin for a very long time.
More than anything, response time plays a crucial role in customer experience.
49% of the e-commerce customers expect pages to load in 2 seconds or less.
Better Customer Experience = Better Business
Below is the Cheat Sheet of Performance Testing Which Can Prevent Your site from Crashing This Holiday Season
E-Commerce websites are the in thing this season. Convenient shopping and product variety are what customers look for.
There are e-commerce websites that have been forgotten completely. Why do you think that happened? Websites need to take additional measure and test their sites well to cope with the traffic during the day of sale.
This will ensure a unified shopping experience for all shoppers. Details about the product and shipping are not the only things that matter in an e-commerce website.
It has various other functionalities as well that interlink the customers. A website crash is the worst nightmare of every E-commerce website during times of high traffic.
Use this testing checklist to prevent your website from crashing:
A major factor to be taken into account while trying to avoid website crashes during periods of high traffic is cloud testing. Assistance in the form of hardware upgrades or support are not required for cloud testing.
While performing cloud testing, multiple simultaneous connections will be modeled. At these times, cloud testing will be available at all levels and at all times required.
In the wake of using real time analytics and creating test environments, cloud testing is ideal as a certain amount of flexibility is guaranteed with it.
Two key components to achieve in order to monitor the performance of the website are website availability and website loading speed.
With the aim of increasing capacity and reliability of applications, server load balancers or application delivery controllers can be used.
Load testing is done to check the load balancing which tests the performance of the application. Load balancing can be done manually (in the absence of software) or automatically.
Auto scaling in cloud computing is a way to control the number of servers being used based on the load generated.
Scaling up and scaling down are done when traffic to the website is extremely high and there is a lull in traffic, respectively.
In sync, with the load-balancing notion, auto-scaling in cloud computing is a technique of controlling the number of servers that are in use according to the load generated.
Multiple virtual IP address should be used while doing this testing. Load balancing and auto scaling complement each other but can also be used in separate situations.
Payment gateways are required to perform transactions seamlessly without any hiccup. At the same time pages from e-commerce sites that ask customers for sensitive information must be completely secure.
Payments should be conducted through secure servers that are SSL encrypted or something alike. Functional testing, Integration testing and security testing are the usual types of testing done to make the payment gateway accurate and precise in terms of functionality.
A process is never fault less and anything can happen. A server may crash, a code may fail to function etc.
If a server crashes, there should be another server available to take its place. This is an extremely critical aspect in the wake of providing a quality experience to users.
Assessing faults and coming with ways to deal with them is an extremely challenging task and is a task for highly skilled resources.
Prevention of DDoS attack
Testing for DDos extenuation is extremely important to address the vulnerable points in the system.
DDoS is the inability to access the website. DDoS attacks are done by a person or group of people with the intent of gaining access to sensitive information from the host website. It is done to interrupt the flow of services of the website.
As soon as a user visits the website, the functionality is the first thing the user will be faced with.
Navigations and promotions are critical to revenue generation. Cluttering the website with images or having unclear terms and conditions etc. will greatly affect te user experience and testing for functionality is extremely crucial.
That’s pretty much about improving website performance. Hope you have a great sale this holiday season.