Retail

Information Technology solutions have revolutionized the way the retail industry works, making the customer the king in more ways than one. This digital revolution has forced brick and mortar retailers to revise their business strategy and keep pace with the younger ventures that have leveraged the IT advantage from day one.

Some of the common trends in the industry include:

• Enterprise software for managing the supply chain and the other operations of the retailer, enhancing efficiencies
• E-commerce that has enabled retailers to change buying and selling of retail products by enabling customers to order anything from anywhere
• Point of sales systems that have made billing and dispatching easier, shortening the wait near the billing counter as also tracking and rewarding loyal customers through focused schemes and promotions
• Analytics and marketing programs for targeted promotions that encourage upsell and cross-sell of products based on customer behavior and preferences

To be able to benefit from these trends, retailers need the protection of their IT investments while synchronizing them with modern web technologies to benefit from the cloud, mobility, and IOT. They need to be able to benchmark the performance of their outlets online and offline and gear up to meet competition head as well as create meaningful market strategies to target customers better.

To stay relevant and ensure continued success, retailers must scale up their analytics to achieve:

Indium Software uses Big Data technologies to help retailers leverage their data and develop strategies based on:

Customer Analytics

It enables customer-facing personnel and marketers to have a single view of customers across channels and businesses. It reveals insights into customer behavior and enriches overall customer experience and loyalty. Solutions under customer analytics include:

Software Testing

Indium Software also offers testing for the retail industry and has two decades of experience, domain expertise, a technically qualified team as well as the right devices to provide comprehensive, end-to-end testing. Indium Software’s expertise covers the following:

Indium Software has proved time and again that is equipped to all the challenges faced by retailers. Its testing approach includes

• Functionality and Usability testing from a technical requirement, business transaction context and across OSs/Devices/Browsers perspectives
• Verification of business processes and data validation in non-production environments during promotions
• Guaranteed Performance Improvement to test and tune the high demand e-commerce solution and applications hosted in cloud
• Penetration Test to determine vulnerabilities of e-commerce solution.
• PCI DSS Compliance testing ensures secure online payment. Indium Software is one of the few to be able to test for Section 508 (ADA) compliance, which ensures inclusivity for the specially-enabled and the geriatric customers, as well as benefits the retailers by expanding their potential customer base.

The key metrics that our customers have realized include

• More test cycles and enhanced test coverage
• Reduction in user reported defects “Lowering Defect escapes”
• Reduced test cycle time, higher ‘RoI’ from Test Automation
• Early defect detection & Prevention
• Robust testing process and controlled product quality