Information Technology solutions have revolutionized the way the retail industry works, making the customer the king in more ways than one. This digital revolution has forced brick and mortar retailers to revise their business strategy and keep pace with the younger ventures that have leveraged the IT advantage from day one.
Some of the common trends in the industry include:
- Enterprise software for managing the supply chain and the other operations of the retailer, enhancing efficiencies
- E-commerce that has enabled retailers to change buying and selling of retail products by enabling customers to order anything from anywhere
- Point of sales systems that have made billing and dispatching easier, shortening the wait near the billing counter as also tracking and rewarding loyal customers through focused schemes and promotions
- Analytics and marketing programs for targeted promotions that encourage upsell and cross-sell of products based on customer behavior and preferences
To be able to benefit from these trends, retailers need the protection of their IT investments while synchronizing them with modern web technologies to benefit from the cloud, mobility, and IOT. They need to be able to benchmark the performance of their outlets online and offline and gear up to meet competition head as well as create meaningful market strategies to target customers better.
To stay relevant and ensure continued success, retailers must scale up their analytics to achieve:
Better product margins
Better customer targeting
Better product mix at a store level
Data driven decision making around pricing
Better return on marketing investment
Indium Software Solutions
Indium Software uses Big Data technologies to help retailers leverage their data and develop strategies based on:
Customer Analytics
It enables customer-facing personnel and marketers to have a single view of customers across channels and businesses. It reveals insights into customer behavior and enriches overall customer experience and loyalty. Solutions under customer analytics include:
Next Best Action
Recommendation engine
Loyalty analytics
Response and prospect analytics
Churn analytics
Indium Software’s Testing Service
Indium Software also offers software testing services for the retail industry and has two decades of experience, domain expertise, a technically qualified team as well as the right devices to provide comprehensive, end-to-end testing services. Indium Software’s expertise covers the following:
Application Expertise
Point of Sale (PoS)
Bar code systems
E-Commerce
RFID
Contract Management System
CRM
Vendor Management
Accounting
ERP
Inventory Management
Payment processes
Supply chain management
Warehouse Management
Business Intelligence
Digital
Supply chain management
E-Commerce Testing Expertise
ETL Testing
Compliance Testing
RFID Testing
Device/Mobile Testing
PoS testing
Test process consulting
Security Testing
SOAT (System Operation Acceptance Testing)
Functional, Regression, Performance Testing
Indium Software Experience and Expertise
Indium Software’s has proved time and again that is equipped to all the challenges faced by retailers. Its testing approach includes
- Functionality and Usability testing from a technical requirement, business transaction context and across OSs/Devices/Browsers perspectives
- IP-led Test Automation suite, iSafe, for e-commerce solution, promotion system, Point of Sale (PoS) and Content Management System (CMS)
- Integration Testing as ecommerce solution collaborate with Supply Chain Management, merchandisers, promotion system and sales channels
- Verification of business processes and data validation in non-production environments during promotions
- Guaranteed Performance Improvement to test and tune the high demand e-commerce solution and applications hosted in cloud
- Penetration Test to determine vulnerabilities of e-commerce solution.
- PCI DSS Compliance testing ensures secure online payment. Indium Software is one of the few to be able to test for Section 508 (ADA) compliance, which ensures inclusivity for the specially-enabled and the geriatric customers, as well as benefits the retailers by expanding their potential customer base.
The key metrics that our customers have realized include
- More test cycles and enhanced test coverage
- Reduction in user reported defects “Lowering Defect escapes”
- Reduced test cycle time, higher ‘RoI’ from Test Automation
- Early defect detection & Prevention
- Robust testing process and controlled product quality
