One of the concerns about Game Analytics is the analysis across multiple platforms. Different platforms would need different set of metrics.
Prioritizing the metrics with respect to the platform is also very important. There are various platforms such as Consoles, PC, Mobiles and AR/VR.
One would need to identify as to what must be prioritized in such cases.
For mobile games, at first you need to figure out the metrics which matters the most. Apart from the general Key Performance Indicators (KPIs) such as number of downloads, registrations etc.., you will need to track some metrics which indicates user behavior.
The following are some of the important metrics for mobile games,
|App Open Rate||Session Length||Session Interval||Daily Active Users|
|Monthly Active Users||Churn Rate||Lifetime Value||Retention Rate|
This data can be used to track the player’s engagement with the game. Which also includes on what ways they engage with your game.
This can be done across mobile platforms such as android & iOS as well.
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Even though mobile games have taken a big chunk out of Console & PC Games’ dominance in the gaming industry, Console games are now a fray above the PCs in the gaming industry according to Newzoo’s Report.
So, it is very important to keep players engaged to your game to sustain longer in the market. A key factor which would determine the longevity of the console games are player retention rate.
Now, what is a player retention rate? It is really simple. You develop a game and players play your game.
If the players receive your game well, they will keep returning to play the game. As long as they keep returning to play your game, your game will be in the fray.
If the retention rate is lower, then there is a good chance that the game will fade out of the market.
Another important factor is Churn Rate. Churn rate is nothing but the rate at which the players stop playing the game.
Lesser churn rate means more players are actively playing the game. Churn rate can also be determined by tracking app crashes, users drop off, session length, average revenue per user and more.
Potentially poor upgrades, outdated content & much easier gameplay are also the factors which result in increasing churn rate.
If the churn rate is high, you can be sure that the game needs serious upgrades.
Recent advancements have paved way for Virtual Reality to be a game changer in the gaming industry.
VR platform is spread across various genres such as entertainment, education, healthcare etc.., But Game Development has helped big time in popularizing VR.
For VR games, analytics are quite important to reach wider audience. Some unique key metrics used in VR Game Analytics are,
These metrics can be analyzed using the tools& languages such as,
And these analyzed data can be enhanced visually with the help of,
By Uma Raj
By Uma Raj
By Abishek Balakumar
Sri Ganesh is a Web Developer at Indium Software who is passionate about gaming. He loves to keep himself updated with the latest trends across gaming industry.