The Challenge of ‘Running Out of Text’: Exploring the Future of Generative AI

The world of generative AI faces an unprecedented challenge: the looming possibility of ‘running out of text.’ Just like famous characters such as Snow White or Sherlock Holmes, who captivate us with their stories, AI models rely on vast amounts of text to learn and generate new content. However, a recent warning from a UC Berkeley professor has shed light on a pressing issue: the scarcity of available text for training AI models. As these generative AI tools continue to evolve, concerns are growing that they may soon face a shortage of data to learn from. In this article, we will explore the significance of this challenge and its potential implications for the future of AI. While AI is often associated with futuristic possibilities, this issue serves as a reminder that even the most advanced technologies can face unexpected limitations.


Generative AI has emerged as a groundbreaking field, enabling machines to create new content that mimics human creativity. This technology has been applied in various domains, including natural language processing, computer vision, and music composition. By training AI models on vast amounts of text data, they can learn patterns, generate coherent sentences, and even produce original pieces of writing. However, as the field progresses, it confronts a roadblock: the scarcity of quality training data.


Recently, a UC Berkeley professor raised concerns about generative AI tools “running out of text” to train on. The explosion of AI applications has consumed an enormous amount of text, leaving fewer untapped resources for training future models. The professor cautioned that if this trend continues, AI systems may reach a point where they struggle to generate high-quality outputs or, worse, produce biased and misleading content.


The shortage of training text could have significant consequences for the development of generative AI. First and foremost, it may limit the potential for further advancements in natural language processing. Generative models heavily rely on the availability of diverse and contextually rich text, which fuels their ability to understand and generate human-like content. Without a steady supply of quality training data, AI systems may face challenges in maintaining accuracy and coherence.

Moreover, the shortage of text data could perpetuate existing biases within AI models. Bias is an ongoing concern in AI development, as models trained on biased or incomplete data can inadvertently reinforce societal prejudices. With limited text resources, generative AI tools may be unable to overcome these biases effectively, resulting in outputs that reflect or amplify societal inequalities.


Addressing the challenge of running out of text requires a multi-pronged approach. First, it is crucial to invest in research and development to enhance text generation techniques that can make the most out of limited data. Techniques such as transfer learning, data augmentation, and domain adaptation can help models generalize from smaller datasets.

Another avenue is the responsible and ethical collection and curation of text data. Collaborative efforts involving academia, industry, and regulatory bodies can ensure the availability of diverse and representative datasets, mitigating the risk of bias and maintaining the quality of AI outputs. Open access initiatives can facilitate the sharing of high-quality data, fostering innovation while preserving privacy and intellectual property rights.

Furthermore, there is a need for continuous monitoring and evaluation of AI models to detect and mitigate biases and inaccuracies. Feedback loops involving human reviewers and automated systems can help identify problematic outputs and refine the training process.


Generative AI presents itself with five compelling use cases across various industries. One of its primary applications is in exploring diverse designs for objects, facilitating the identification of the optimal or most suitable match. This not only expedites and enhances the design process across multiple fields but also possesses the potential to introduce innovative designs or objects that might otherwise elude human discovery.

The transformative influence of generative AI is notably evident in marketing and media domains. According to Gartner’s projections, the utilization of synthetically generated content in outbound marketing communications by prominent organizations is set to surge, reaching 30% by 2025—an impressive ascent from the mere 2% recorded in 2022. Looking further ahead, a significant milestone is forecasted for the film industry, with a blockbuster release expected in 2030 to feature a staggering 90% of its content generated by AI, encompassing everything from textual components to video elements. This leap is remarkable considering the complete absence of such AI-generated content in 2022.

The ongoing acceleration of AI innovations is spawning a myriad of use cases for generative AI, spanning diverse sectors. The subsequent enumeration delves into five prominent instances where generative AI is making its mark:


Source: Gartner


Organisations see generative AI as an accelerator rather than a disruptor, but why?

Image Source: Grandview research/industry-analysis/generative-ai-market-report

Generative AI has changed from being viewed as a possible disruptor to a vital accelerator for businesses across industries in the world of technology. Its capacity to boost creativity, expedite procedures, and expand human capacities is what is driving this shift. A time-consuming job like content production can now be sped up with AI-generated draughts, freeing up human content creators to concentrate on editing and adding their own distinctive touch.

Consider the healthcare sector, where Generative AI aids in drug discovery. It rapidly simulates and analyses vast chemical interactions, expediting the identification of potential compounds. This accelerates the research process, potentially leading to breakthrough medicines.

Additionally, in finance, AI algorithms analyze market trends swiftly, aiding traders in making informed decisions. This accelerates investment strategies, responding to market fluctuations in real-time.

Generative AI’s transformation from disruptor to accelerator is indicative of its capacity to collaborate with human expertise, offering a harmonious fusion that maximizes productivity and innovation.

Image Source: Grandview research/industry-analysis/generative-ai-market-report


Generative AI has taken a prominent position on the agendas of boardrooms across industries, with its potential to revolutionize processes and drive growth. In the automotive sector, for example, leading companies allocate around 15% of their innovation budgets to AI-driven design and simulation, enabling them to accelerate vehicle development by up to 30%.

Retail giants also recognize Generative AI’s impact, dedicating approximately 10% of their operational budgets to AI-powered demand forecasting. This investment yields up to a 20% reduction in excess inventory and a significant boost in customer satisfaction through accurate stock availability.

Architectural firms and construction companies channel nearly 12% of their resources into AI-generated designs, expediting project timelines by up to 25% while ensuring energy-efficient and sustainable structures.


The warning from the UC Berkeley professor serves as a reminder of the evolving challenges faced by generative AI. The scarcity of training text poses a threat to the future development of AI models, potentially hindering their ability to generate high-quality, unbiased content. By investing in research, responsible data collection, and rigorous evaluation processes, we can mitigate these challenges and ensure that generative AI continues to push the boundaries of human creativity while being mindful of ethical considerations. As the field progresses, it is essential to strike a balance between innovation and responsible AI development, fostering a future where AI and human ingenuity coexist harmoniously.

Despite the challenges highlighted by the UC Berkeley professor, the scope of generative AI remains incredibly promising. Industry leaders and researchers are actively engaged in finding innovative solutions to overcome the text scarcity issue. This determination is a testament to the enduring value that generative AI brings to various sectors, from content creation to scientific research.

As organizations forge ahead, it is evident that the positive trajectory of generative AI is unwavering. The collaboration between AI technologies and human intellect continues to yield groundbreaking results. By fostering an environment of responsible AI development, where ethical considerations are paramount, we can confidently navigate the evolving landscape. This harmonious synergy promises a future where generative AI amplifies human potential and drives innovation to unprecedented heights.


Author: Kavitha V Amara
Kavitha V. Amara is a seasoned marketing and communications leader with over a decade of experience spanning digital, ISVs, healthcare, and banking sectors. Known for her innovative approach, she crafts tailored digital marketing strategies that drive measurable results. An expert in leveraging technology and analytics, Kavitha excels in enhancing brand visibility and fostering growth. She spearheads marketing transformation at Indium Software, aligning sales strategies and amplifying brand presence as Lead of Marketing & Communication.