Neo Banking: Exploring Achievements, Failures, and the Role of Technology


In recent years, the banking landscape has witnessed a significant transformation with the emergence of neo banks. Neo banks are technology-driven financial institutions that operate solely online. They are also known as digital banks or challenger banks.

While they have gained considerable attention and popularity, it is essential to analyse both their failures and achievements to understand their impact on the financial sector. Furthermore, we will explore the ways in which technology can empower neo banks to overcome challenges and achieve long-term success.


1. Enhanced User Experience:

Neo banks have excelled in delivering a seamless and user-friendly experience through intuitive mobile apps and web interfaces. They have leveraged technology to provide instant access to financial services, streamlined onboarding processes, and real-time notifications, empowering customers to have greater control over their finances.

2. Innovative Products and Features:

Neo banks have pioneered innovative features like budgeting tools, spending analytics, and personalized recommendations. By leveraging data analytics soltutions and machine learning algorithms, they have helped users better understand their financial habits, make informed decisions, and improve their financial well-being.

3. Competitive Pricing and Cost Efficiency:

Neo banks have challenged traditional banks by offering lower fees, competitive exchange rates, and transparent pricing structures. With their lean operating models, they have been able to pass on cost savings to customers, making banking services more accessible and affordable.


1. Trust and Perception:

One of the primary hurdles for neo banks has been building trust among consumers. Traditional banks have a long-established presence and instill a sense of security in customers. Neo banks, on the other hand, face scepticism due to their lack of physical branches and a perceived absence of the same level of security.

2. Limited Services:

Neo banks initially focused on providing basic banking services, such as savings accounts and payments, neglecting other critical financial services like mortgages and loans. This limited range of offerings prevents them from catering to the diverse needs of customers and restricts their potential growth.

3. Regulatory Challenges:

Compliance with complex regulations has been a significant struggle for neo banks. Navigating through regulatory frameworks designed for traditional banks while operating in a digital landscape poses a challenge. It requires them to find innovative solutions that complies with regulations without compromising their agility and user experience.

Know how Indium’s expertise in AI, ML, Analytics and Cloud are helping BFSI organizations achieve excellence.

Click here

While the neo banking sector has seen significant growth and success, there have been a few notable examples of neo banks that have faced challenges and ultimately failed. Let’s explore some of these failed neo banks and the reasons behind their failures:

1. Moven:

Moven was one of the early pioneers in the neo banking space, known for its emphasis on financial wellness and real-time spending insights. Despite raising substantial funding, Moven faced difficulties in monetizing its platform and achieving profitability. The company struggled to attract a significant user base and generate sustainable revenue streams. In 2019, Moven decided to pivot its business model and transition into a software provider for traditional banks, abandoning its direct-to-consumer approach.

Reason for Failure: Moven’s failure can be attributed to its inability to scale its customer base and generate sufficient revenue from its consumer-focused banking model.

2. Loot:

Loot was a UK-based neo bank targeting university students and young adults. It offered features such as spending tracking, budgeting tools, and discounts from partner brands. Despite gaining initial traction and raising funding, Loot struggled to achieve profitability. It faced fierce competition from established banks and other neo banking players, making it challenging to differentiate its offerings and sustain customer growth. In 2019, Loot went into administration and was eventually acquired by a digital banking group.

Reason for Failure: Loot’s failure can be attributed to intense competition, a crowded market, and difficulties in monetizing its services effectively to generate sustainable revenue.

3. Xinja:

Xinja was an Australian neo bank that gained significant attention and support due to its unique approach and successful crowdfunding campaigns. It offered high-interest savings accounts and a user-friendly mobile app. However, despite initial success, Xinja faced financial challenges and struggled to raise additional capital to support its growth plans. In December 2020, Xinja made the difficult decision to return its banking license and exit the banking industry, effectively shutting down its operations.

Reason for Failure: Xinja’s failure can be attributed to difficulties in securing sufficient funding to support its expansion plans and meet regulatory capital requirements.

These examples highlight the challenges faced by neo banks, including intense competition, monetization difficulties, scalability issues, and regulatory compliance. Building a sustainable business model and establishing a significant customer base while navigating the complexities of the banking industry is crucial for the success of neo banks. However, it is important to note that failures can also provide valuable lessons, helping the industry as a whole to learn, adapt, and innovate.

The Role of Technology and how can Indium help

1. Scalability and Flexibility:

Cloud computing and scalable infrastructure empower neo banks to handle growing customer demands efficiently. They can quickly adapt to changing market trends, introduce new services, and expand their customer base without significant infrastructure investments.

Indium provides a range of cloud services that includes migration, modernization, optimization, and support across all types of cloud like private, public and hybrid. Regardless of where you are in your cloud journey, Indium’s expertise can help you set-up a stable and scalable cloud infrastructure.

2. Automation and Artificial Intelligence (AI):

By leveraging automation and AI, neo banks can streamline their operations, reduce manual errors, and provide personalized experiences to customers. AI-powered chatbots can handle routine customer queries, while machine learning algorithms can analyse spending patterns to offer tailored financial advice.

Indium’s end-to-end data and analytics services offer customized solutions to customers based on the business needs. With deep expertise in commercial and open-source tools as well as niche home grown accelerators, team Indium can handle unique needs of the customers in the AI/ML and data sciences space.

3. Open Banking and Collaboration:

Technology enables neo banks to leverage open banking frameworks, facilitating seamless integration with third-party financial services and expanding their product offerings. Collaboration with a trusted partner like Indium Software will enable neo banks to enhance their capabilities and create a comprehensive financial ecosystem.

Indium provides comprehensive API integration and testing services. This allows organizations to automate business processes and enhance the sharing and embedding of data. API testing ensures APIs are thoroughly validated and functioning properly.

4. Seamless onboarding:

Client on boarding is the biggest hurdle that Neo banks face. Multiple documents, their storage, analysis and approvals eat up lot of time to onboard a client. At times, there are different user interfaces to upload certain types of documents which creates chaos and multiple touch points. Having a seamless KYC process reduces neo-banks turn around time and in turn enhances customer experience.

With Indium’s Low code services, customers can create smarter applications in no time. These user-friendly applications are easy to design, develop and deploy. Indium specializes in Mendix, Microsoft PowerApps and Outsystems and can help with all your low-code/no-code needs to improve efficiency.

5. Advanced Security Measures:

Technology plays a crucial role in addressing security concerns and building trust in neo banks. Implementing robust encryption protocols, biometric authentication, and transaction monitoring systems can significantly enhance security and protect customer data.


Neo banks have made substantial progress in revolutionizing the banking industry, offering customers convenient, affordable, and innovative financial services. While they have faced challenges related to trust, limited services, and regulatory compliance, technology has played a crucial role in addressing these issues.

Through enhanced security measures, automation, collaboration, and scalability, technology enables neo banks to overcome obstacles and deliver exceptional experiences to their customers. As the digital banking landscape continues to evolve, neo banks have the potential to reshape the financial industry and drive innovation further.

To understand more about how we can help in your digital transformation journey, please write to

Author: Prashant Gala
Prashant has over 15 years of experience in BFSI Industry having worked with custodian banks, commercial banks, investment banks, asset managers, research firms and financial services firms. His expertise lies in multiple products and markets like equities, fixed income instruments, derivatives, mutual funds, hedge funds, ESG/SRI ratings, passive investment market etc. At Indium, Prashant is an integral part of pre-sales consulting team and has strengthened client relationships, domain knowledge for the team, and guides the success of high-performing teams.