Introduction Mobile apps have become one of the main ways people chat, shop, manage their lives, play, and even work less. Marketers may communicate…

Did you know? In the year 2020 more than 200 billion apps were downloaded worldwide. The user retention rate for mobile applications, however, stood…

As always, we like to begin our posts with some numbers. According to the data portal, Statista, as of June 2016, there were 2…