Did you know? In the year 2020 more than 200 billion apps were downloaded worldwide. The user retention rate for mobile applications, however, stood at 32 percent. They clearly show that while it may be difficult to get your app downloaded, it is harder to engage and attract users and make them return to your app if these numbers are anything to go by.
It can be tricky, however, to consistently deliver in-app experiences that delight. How do you ensure that your mobile app adds each and every element, screen, and feature to an appealing experience and moves the user down the conversion funnel? Through harnessing the power of experimentation, one way to get there is; and here is where mobile app testing comes in.
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Testing is a vital aspect of the lifecycle of mobile apps. Nevertheless, because of all the time and effort it takes to complete the full cycle of app testing, developers frequently ignore it more often than not. A product should be checked on any level in order to produce a consistent app that would be fun for an audience to use.
It is easier for one to detail the list of all the instances he is going to test until a developer determines which use cases he can test manually or automatically. You must build a mobile device test plan with all the use cases you want to access, explain briefly the tests you want to run, and describe the anticipated sprint outcome.
The next step in the mobile testing process is to determine if a test would be manual or automated. Although it’s a tough decision to make, here are a few ways to determine whether it should be automated or manual to test mobile applications.
The next step in the testing of mobile apps is identifying the cases for which you will write tests. This process has two approaches:
Checking based on requirements: Testing the performance of particular app features
Company scenario-based testing: From the business viewpoint, the evaluation of the scheme is carried out.
Defining mobile device test cases depends on the type of test that you want to run as well. application tests are divided into 2 wide categories: Functional and Non-Functional testing.
It’s time to move on to the actual testing process after you’ve determined which form of test you want to run on the app.
Although there are developers who prefer automated testing over a manual approach, the combination of manual and automated testing is recommended when it comes to the Agile testing system.
According to the mobile app test plan, a developer begins a test sprint. It is best for him to start with manual exploratory testing.
Also, initial investments are not needed for manual testing, which is another justification to start it early on.
As a Word or Excel folder, be sure to keep clear records of all testing sessions. To save more time in the later stages, consider running manual test sessions simultaneously if there is an opportunity to engage with a few testers simultaneously.
Consider automating the most repetitive or predictable ones after you have carried out a few manual testing processes and detected the trends of results and the frequency at which you need to run the test.
Often, running these tests automatically is a common practise when it comes to performance checking, load testing, stress testing, or spike testing.
Selecting the right method is important when it comes to evaluating automation. There are a lot of options on the market. Here are a few points you may want to take into consideration when searching for the right match.
There is a popular misconception among testers that beta-testing will fully replace usability testing as they identify the same issues.
Start a sprint with a testing session on usability. It is incredibly beneficial to get some exposure from actual users during the design stage. A developer will demonstrate a possible feature with a usability tester and narrow down the list of application features to those that have been well received by the user base.
Beta-testing, on the other hand, is a great match when a product is designed from start to finish, and before putting out the application, you want to get feedback on the whole system. Beta-testing helps developers to consider, similar to usability testing, the features are more and less required by application users to know what path the software might follow in the future.
So, all in all, it is worth running both usability and beta testing. There is, however, the distinction between the two.
Usability testing primarily demonstrates whether the feature works while beta-testing gives a developer an idea of whether or not individuals frequently use a specific application feature.
After you’ve checked the feature-by-feature performance of your programmes, it’s time to analyse the whole system’s performance. That’s when mobile checking for results comes into effect. It helps to assess the speed, scalability, reliability under high traffic levels, checks for device errors or inconsistencies in the app.
Although performance testing typically does not come until later in the overall testing framework, it is also a solid strategy to start it early on and run performance testing sprints along with unit testing.
Be sure to set practical goals in order to determine the quality of performance testing. Although it’s tempting to evaluate the product from the viewpoint of a developer, try to separate the app as far as possible from it and look at it as a customer.
There are a lot of data protection standards mobile applications have to follow. There is a different data protection standard to be applied according to the functionality of your app (at times, a few).
It is important to follow up with industry standards when performing security testing and translate these guidelines into realistic steps. A security tester should also be willing to deal with exceptions and circumstances that are unpredictable. Each safety practise must be meticulously recorded in the event that a governing organ wants to review it.
A developer performs an end-to-end testing sprint after all is said and finished to ensure that the programme operates correctly on the back-end and server level and is ready to be uploaded. When no significant bugs are found after a series of revisions, an application is released to app stores by a developer. If there are bugs in the app, they are resolved and the end-to-end sprint for testing is repeated.
In today’s mobile-first age, where consumers have an ever-decreasing attention span, it is as imperative to deliver an outstanding and distinctive in-app experience as to create the application itself. You need to let data and observations direct your product and marketing choices to stand apart from the noise and clutter and create an application that is delightful.
You can rely on data-backed, actionable insights by adopting mobile application testing as part of your application strategy to constantly outdo your application experience and, consequently increase your application core metrics including retention, user engagement, and monetization.
Therefore, test regularly/ continuously and continue to build on your knowledge, so that your optimization is integrated with time and you can consistently deliver enjoyable end-to-end application experiences and improve the overall performance of your mobile application.
You’re all set to design your mobile application optimization roadmap with this mobile application testing guide. So, with mobile application testing services, set the ball rolling, create an engaging app, and provide delightful experiences!
By Uma Raj
By Uma Raj
By Abishek Balakumar
Vaibhavi is a Digital Marketing Executive at Indium Software, India with an MBA in Marketing and Human Resources. She is passionate about writing blogs on the latest trends in software technology. Her passion further encompasses writing blogs on fashion, religious views, and food. Singing, dancing & mandala artwork are her stress busters. Sticking to the point and being realistic is her mantra!