5x Faster Automation for an OTT platform

Project Overview

By testing and validating the platform’s various features as well as automating the functional test scripts and confirming the usability of the application in browsers and mobile devices, Indium assisted the client in improving the content quality, user experience, and functional stability across platforms and devices. It emphasises seamless content access, aggressive release schedules with dynamic upgrades, and an extensive QA strategy to guarantee viewer pleasure.

About Client

The client is an entertainment company in the US, offering premium on-demand online content services on their platform/channels. The company attracts over 30 million viewers with OTT services, live TV, and other content accessible on various devices.

Business Requirements

  • The platform is equipped to provide thousands of quality content and aims to enhance its quality in terms of user experience and functional stability across platforms and devices.
  • Seamless content access (accuracy and timeliness) and streaming experience.
  • Competitive and short release cycles with dynamic content changes/updates to the app to retain and attract new customers.
  • Comprehensive QA strategy and immediate reporting of results with viewer experience goals such as buffering, video quality adjustments, interrupts, UI, etc.