Customer Analytics

How Customer 360 Works? Run all the campaigns in parallel by calling the on-demand prediction models. Engagement campaigns need not wait for acquisition campaigns to complete. A retention program need not be sequenced strictly after a cross-sell program. Customer 360 allows you to execute programs at the right time and not wait for one campaign to complete to kickstart the other.

The customer moves across multiple phases of the journey and gives feedback. Capture each customer’s action and non-action data points in big data systems to enrich the customer profile.

Data from disparate sources like CRM, POS systems, web and app analytics tools, campaign managers, and marketing automation tools can be integrated into a data lake and transformed to provide insights.

Customer insights stand-alone are just like a recipe on paper. They are advantageous only if the right ingredients are provided at the required stage in the required shape. We help you integrate the insights (scores, lists, characteristics, metrics) into your systems:

1. Display the prospect’s risk score prominently in the application panel.
2. Show the buyer’s preferred categories directly on the POS terminal.
3. Provide a list of customers along with personalized messages in the messaging systems.
4. Offer customer segments and detailed insights to campaign managers.
5. Access customer dashboards instantly through your web browser.