The Evolution of the eCommerce Industry and the Role of Software Testing

We are living through the luckiest period of time, because of the internet. The beauty of the internet is everything you need can be accessed instantly. Over the past few years, the evolution of tech and the internet has had an impact on eCommerce. This includes the rise of online marketplaces, an increase in mobile users and tremendous growth in digital marketing. The eCommerce retail sales are on upward trajectory. Stats show that retail eCommerce sale may exceed US $4.058 trillion by 2020.

Now, what software testing has to do with eCommerce industry? With the majority of the companies taking the digital route, the competition is getting tougher every day. In order to retain your current customers and get more new customers, you must give the best possible experience for your customers. This is where software testing plays a crucial role.

Software testing is the way to determine how closely the program designed matches with the specifications. Software testing is mainly based on the program specifications that are derived from the test case scenarios. It is a best practice to test the website before launch.

eCommerce websites are largely dependent on functional testing to verify their functionality before they are launched into the market. Through functional testing, one can determine the working of their system in a way that can be useful. Functionality Testing helps accurately to check whether all the demands are incorporated in the software program or not. Let us dig in deeper to know why software testing is important for eCommerce websites.

1. The competitive market demands for customer-friendly features and designs:

Whether you are a start-up or a well-established company, the designs and features of your company website must be appealing. The companies always want to make sure that their website is completely user-friendly. Yet, sometimes there might be some slip-ups when the designs and features may function oddly. This is when functional testing comes in. To make sure the adequate functioning of your website you need to run the functionality test.

2. eCommerce sites are exposed and need security:

The eCommerce websites are prone to threats like hacking or crashing down way more than any other websites. This is one of the very important reasons as to why the eCommerce websites are taking security testing into consideration. Most of the customers purchase the products online using their confidential data. These data include their –bank account details, PIN codes, card numbers, and many more. Therefore, it is very important to perform regular tests in order to ensure the privacy of personal data information of your customers. By performing security testing the eCommerce websites check the Payment Gateway and avoid any glitches from taking place.

3. The sites are browsed through different browsers:

The eCommerce websites are usually filled with plug-ins from the JavaScripts. They contain rich images, integrations from social media, description of the products, and videos for informative purpose. They also make the experience of the customers worthwhile. However, the website is not opened in just a single browser. Many browsers like – Google Chrome, Mozilla Firefox, Internet Explorer, and Opera are used by visitors. The job of an eCommerce website is to ensure that irrespective of any browser the user experience should not be compromised. This is when compatibility testing comes of great use. When you run the compatibility testing on your website you will be able to identify the ease of usage on different browsers. This will prevent the company from being robbed of potential revenue.

4. The billing of the products needs to be verified accurately:

As important as maintaining the privacy of customer’s data is, ensuring the correct billing of the products is equally important. Most of the companies serve their customers with special offers and discounts from time to time. Sometimes these offers are focused on the customers making a purchase of a certain amount. Therefore, the billing account needs to be programmed in a way that can take in all the information required in order to determine the accurate price of a product. These kinds of services are provided to ensure the long-lasting allegiance of the potential customer. Also, the applicable taxes on the products are needed to be calculated precisely. Once the bill is determined there are automated processes which are needed to be performed. These automated processes include the generation of invoice and emails sent for the product placement confirmation. To ensure the appropriate functioning of these processes functional tests are required to be carried out. The functional tests will ensure the functioning of the eCommerce websites remains intact.

5. They are accessed from several platforms:

In the era of technology, the customers make use of laptops, desktops, smartphones, and tablets to access the eCommerce websites. Therefore, it is the responsibility of the company to make sure the user experience is seamless across all devices. To ensure the appropriate functioning of the websites through various platforms, compatibility testing is carried out. This will help in fixing all the shortcomings of your eCommerce website.

Conclusion

The eCommerce industry is constantly evolving which makes it even more difficult to keep up with the ongoing trend. Therefore, it is very important to perform software testing accurately way before the website is even launched. In this highly volatile atmosphere, performing software testing will surely prove to be beneficial. By doing so you will be able to reduce the error that may affect the traffic of your website. Also, the access of the website can be made easier for your company’s potential customers, which will ultimately result in converting them into loyal ones.

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