As always, we like to begin our posts with some numbers. According to the data portal, Statista, as of June 2016, there were 2 million mobile apps on Apple’s App Store and about 2.2 million apps on Android. And, these numbers are so large; it has given rise to a whole new category labeled the ‘app economy’. According to Gartner, by 2017, over 268 billion downloads of mobile apps will generate cumulative revenue of US $77 billion.
But, this data gives us only part of the big picture. The other side of the story is that if your app is not among the Top 1000 apps (especially in case of a consumer app) in your country, chances are your Monthly Active User (MAU) numbers, a key metric that translates into revenue, will be low.
Of course, the key to high MAUs depends on the purpose your app serves and the features it offers. But, in addition to that, quality and user experience become crucial. If your app crashes a lot, has install issues or is inconsistent across devices/screen sizes, the word will quickly spread, and your users will move straight to your competitors. After all, there are tons of alternatives available.
Let us assume, as a product manager, you’ve crossed the first bridge; You’ve conceptualized and built an app that users want to download and use daily.
How do you ensure quality? What is the process you’re going to follow to ensure the app works in multiple scenarios? Will it work on both landscape and portrait? What if the mobile device’s battery is low? What happens when a call comes? Most importantly, how secure is the user’s data on your app?