Reduced Churn Through ML Algorithms For Fastest Growing Digital Business - Case Study - IndiumSoftware

Reduced Churn Through ML Algorithms For Fastest Growing Digital Business – Case Study

The client who is the fastest growing Indian business ran a lead generation service in the local services space and faced a high churn among its SMB customer base.

Indium software successfully identified cohorts of customers that were at high risk of churn. Within 6 months, client was able to reduce churn by 10 %, which resulted in a huge increase in revenues; as the Average Life time value per customer grew due to an increase in contract renewals